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Hospitality & Consumer Brands2025

Instagram Growth Engine

Built the content and automation engine that took a hospitality brand to its first milestone of 10,000 followers — then turned that audience into reservations, event enquiries and repeat guests.

  • Instagram Growth
  • Content System
  • Meta Graph API
Seven-day analytics dashboard showing 1M post views, 4,054 profile views, 237K likes, 114K comments, 13K shares and a reach chart peaking mid-week

The week a single reel crossed a million views.

The Challenge

The account was posting without a system: no content rhythm, no tested hooks, and a feed that looked nothing like the room. Follower growth had stalled short of the first 10k milestone while DMs, comments and story tags went unanswered through peak service hours.

Our Solution

We built a repeatable growth engine — a reel and carousel cadence with tested hooks and visual templates — wired to a Meta webhook layer that answers DMs and comments in seconds, sends menus and books tables. Weekly data reviews decided what to post next.

Results & Impact

Reached the first 10,000 followers in five months (up from 2,100), grew reach 4.2x, and converted 38% of social inbound messages into direct reservations with zero manual triage.

A follower milestone is only worth chasing when it turns into bookings. This one did — 10k followers and a reservation pipeline that runs itself.
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